Oxfam superstore

Take the formula of an out of town supermarket, add a few ingredients from IKEA, the precise display skills of a west London prop house and finally a sprinkling of sports store Decathlon to discover the recipe behind Oxfam’s new superstore design. The blog takes a tour of this new sustainable and charitable department store concept to find out what might make us all want to shop there.

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What is the future of shopping?

With high street stores in decline, is it conceivable that UK shoppers have gone off their favourite national pastime? Or is it that they just want a more tailored and personal service by buying direct from artisans at festivals, interior design shows, pop-ups and country fairs? Some shoppers are now choosing to make special purchases whilst enjoying their favourite pastime or experience at events such as The RHS Chelsea Flower Show.

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