I am rather tickled by a phrase that has emerged from the U.S. to describe the return of Old School or English Decorating. It is a favourite blog topic and one that is currently experiencing a renaissance of interest on both sides of the Atlantic. Thanks to Emma Bazilian in her September 2019 piece for US House Beautiful magazine (a much preppier version of Hearst’s UK edition), Grandmillennial style has been coined.
Take the formula of an out of town supermarket, add a few ingredients from IKEA, the precise display skills of a west London prop house and finally a sprinkling of sports store Decathlon to discover the recipe behind Oxfam’s new superstore design. The blog takes a tour of this new sustainable and charitable department store concept to find out what might make us all want to shop there.