What’s the secret of Howe’s interior design recipe?

Have you noticed how the idea of a ‘soiree‘ or ‘salon‘ has been emerging as a way of bringing together like-minded people in the worlds of art and interiors? Talks by specialists, dinners with gorgeous ‘grammable’ tablescapes all put together with small groups of people who are, of course, networking – albeit in a much more subtle way. I have to say I didn’t hesitate when PR Georgie Pridden invited me along to meet a group of extremely interesting guests for a Midsummer Night’s supper in June. As a special one-off for Georgie, the venue for the evening was Howe’s achingly stylish showroom in London.

There are two Howe showrooms, one concentrates on their fabrics and wallcoverings and the other on furniture (both old and new) and interior design. The showrooms are in a part of Belgravia which has become a must-see destination because of its cluster of exquisite interior design showroom and window displays. If ever there was a perfect recipe (and food is very much part of this) for running a successful interior design/antique and furniture-making business, then Howe hold many of the key ingredients.

Below stairs

In collaboration with Plain English design company, Howe have installed in their Pimlico Road basement showroom a working kitchen with a studpendously long dresser and a row of pantry cupboards. It’s the sort of dream kitchen that TV/film script writers like Julian Fellowes have unwittingly embedded into our 21st Century design psyche!

PR Georgie (wearing vintage 60s knitwear evening dress) adding the final touches to her table with the stupendously long Plain English kitchen dresser – which connects with several ‘pantry’ country house style cupboards at the end. Photo: Charis White.

Howe to begin?

I don’t know where to begin to talk about the many facets of Howe’s design business or in fact the evening I enjoyed there but I will start by saying it was one of the most special and enjoyable interiors events I have been to in a long time.

Salon chair with deconstructed back in Beetled pewter linen with red leather handle, Made by Howe
Howe’s Ladderback chair with immaculate red goatskin covered seat.
17th Century style wrought iron bed Made by Howe for a project by @hardingandread in Bath. Pillows in vintage Swedish ticking and flags, c1950 Turkish rugs and drapes hung with vintage linen and mangle cloth. Photo: @Paul_massey for House & Garden
Armchair covered in vintage ticking, Howe.
Bobbin legged footstool in leather Made by Howe
George III hall chair c1800 found by Howe
Antique mirror in the Howe showroom with a wallpaper swatch of Cyprus Paper Cocoa one of around 9 small prints (which also come as a fabric). So excited to see this cocoa colourway as it is one I am quite partial to. Especially as you don’t see much cocoa colourways in current interiors collections – see my Instagram post below. Photo: Charis White
I took this shot which I posted on Instagram in February this year as colour/print inspiration for an interior decorating scheme. I found it in the South Asian section of the V&A. Now so excited to find Howe’s Cyprus Cocoa wallpaper above!

A Midsummer Night’s supper

Georgie Pridden’s gorgeous long table complete with daisy flowers in stone jars – set in the Howe downstairs dining/kitchen/showroom/office. Photo: Charis White.


Lampshade in one of Howe’s small print fabrics on to linen from a loom specially built by Howe. Note how the pink frill is finished with pinking shears only. Photo: Charis White

Georgie, who lives in Yorkshire with her husband and three children, cut her teeth working in the London art world for Christies and for art PR Cawdell Douglas (now trading as Golden Squared).

Howe’s friendly Bear

Christopher Howe and his daughter Holly (who is his partner in the business – both studied art at Goldsmiths) made us feel so relaxed and welcome. The group of 20 or so guests were a cross section of people connected with design from an illustrator/art school lecturer, to journalists, interior designer, antique and textile experts, a builder who specialises in decoration as well as a bespoke joiner, an artist, an embroiderer/ex museum curator and an owner/designer of a lifestyle brand.

Howe 19th Cen spindle turned chair Great Bear dog bed
‘Bear’ modelling Howe’s luxurious spindle wood turned dog bed.


A Howe sofa called ‘dog bed‘ in the window at Howe. Covers are removable and washable. Perfect for larger dogs but also for Bears and Pandas alike. (Panda, if you didn’t know is the name of our miniature schnauzer!). Cushions made from vintage stripes.

The menu

Holly says that the menu was ‘so effortlessly put together by Georgie’ (who had come down that day from Yorkshire) in the Howe kitchen/pantry. Respect. We had a lovely summery supper of homemade quiches (from Tom Parker Bowles F&M cookbook – illustrations by Edward Bawden) with vegetables and salad that looked like they had just been picked a few minutes before. The piece de resistance was Georgie’s homemade Summer Pudding with clotted cream – really never had such a yummy one!

This is the pantry section of the Plain English kitchen in the downstairs showroom at Howe. Photo: Charis White.


As well as dressing the long table with stone jars full of daisy flowers, Georgie had also run up on her sewing machine some bespoke napkins/place cards out of fabric for the evening. The homemade and the handmade always stands out for me – it is extremely personal and thoughtful.

Photo: Charis White

Thank you

Thank you so much to Georgie, Christopher, Holly and to you for reading!

I hope you are enjoying or finding ways of surviving this extraordinary summer heat? It certainly makes me think about how we might wish to decorate/insulate our homes for the future.

If you have enjoyed reading the blog and if you or your friends would like to receive email alerts for future posts then please just press the large blue ‘Follow’ button either at the beginning or end of a post.  With very many thanks, Charis x

Charis White, interior stylist/writer and online shopkeeper!


4 thoughts on “What’s the secret of Howe’s interior design recipe?

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